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Market Yourself
Market Yourself was an employability course that aimed to equip unemployed job seekers with the necessary skills to independently search and apply for jobs and effectively promote themselves to potential employers.
Where?
Middlesbrough, Stockton-on-Tees and
Redcar & Cleveland
Age Range:
25+
Funded By:
Hartlepool College
About The Project
Market Yourself supported people aged 25 and over who had experienced long-term unemployment, helping them overcome barriers to work and build the confidence needed to take positive steps towards employment. The programme combined practical job-search support with personal development activities, enabling participants to better understand the recruitment process and present themselves effectively to potential employers. The course carried a recognised NOCN Level 1 accreditation, providing learners with a valuable qualification alongside their employability skills development
Project Partners and Funders
What We Delivered
The Market Yourself course covered:
CV writing.
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Cover letter writing.
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Job searching - including how to navigate job search sites.
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How to complete high quality job applications.​
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Interview preparation and performance​
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Confidence and resilience.
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How to set up professional email accounts.
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How to use Universal Job Match to look for work and to adhere to claimant commitments.
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How to create a budgeting plan using Microsoft Excel.​​
Towards the end of the programme, learners had the opportunity to apply their new knowledge and skills in a realistic mock interview, helping them gain valuable interview experience and receive constructive feedback to support their future job applications.
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On completion, each learner received a personalised portfolio summarising their achievements and identifying any development areas that could be explored further with support agencies such as Jobcentre Plus.
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The project also worked closely with local employers to promote job opportunities and create clearer pathways into employment for participants.
Overall Project Impact
Between December 2013 and March 2018, 1,351 people completed the Market Yourself programme, gaining practical employability skills and increased confidence to pursue work opportunities.